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There is a growing body of research into the utilisation of social networking sites (SNS) by alcohol marketers, but less research into how young people utilise SNS to create their own meanings of, and interactions with, alcohol. The purpose of this study was to explore young adults’ perceptions of the nexus between alcohol and SNS.

In total, 60 adults aged 18-21 years took part in an intensive data collection process over six months. All references to social media in the interviews, focus groups and written introspections were compiled and analysed.

Results showed social media use stimulates alcohol consumption and alcohol consumption stimulates social media use. Four main themes emerged: social engagement, identity, drinking culture and distancing. Participants reported being constantly exposed to, and often influenced by, images of their peers enjoying themselves while consuming alcohol, with little representation of negative outcomes.

The relationship between SNS, social norms and drinking behaviours is complex; there is a need for further research into the dynamics of this relationship to inform social marketing interventions.

While there is a body of research into commercial references to alcohol on SNS, there is less research into the ways young people utilise SNS to create their own meanings of, and interactions with, alcohol. The consumer research that has been conducted to date has focused on quantifying references to alcohol and drinking behaviours, observing profiles or surveying users. This study addresses a key gap in the literature that is needed to inform social marketing interventions to reduce excessive alcohol consumption: when, why and how do young people post about alcohol.

This study aims to test the efficacy of the awareness of a transformative health service communication intervention targeted to African refugees in Australia, designed to increase their intentions to participate in blood donation and reduce any identified barriers.

Following the intervention launch, a survey was administered to African refugees. The data were analysed with structural equation modelling.

Intervention awareness increases refugees’ blood donation knowledge and intentions. Although it has no direct effect on refugees’ medical mistrust or perceived discrimination, intervention awareness indirectly reduces medical mistrust. The findings, thus, suggest that the intervention was transformative: it directly and indirectly reduced barriers to refugee participation in blood donation services.

Limitations include a relatively small sample size, single-country context and measures that address blood donation intentions versus behaviours.

Addressing health service inequities through intervention awareness, via the mere exposure effect, can facilitate refugees’ health service participation and inclusion.

This study contributes to transformative service research and responds to calls to improve individual and community well-being by testing a transformative intervention targeted towards vulnerable consumers. Not all targeted refugees donated blood, but being encouraged to participate in this health service within the host society can foster their greater inclusion.

Pamphlets are widely used by health authorities to inform the public about diseases, and it is essential that the information therein is accurate. This study reviewed the consistency of information on breast cancer screening in materials produced and distributed by Australian health authorities. The study found that there was a clear lack of consensus in terms of the stated lifetime risk of breast cancer; while most agreed that being a woman and increasing age were the major risk factors, there was far less agreement about other risk factors, and the specific representation of symptoms was one of the areas of greatest inconsistency. It appears that this lack of consensus is not unique to Australia, but exists in other countries. Material produced by health authorities is seen by the general public as “expert” opinion, and should be able to correct inaccurate perceptions generated by exposure to other sources. There is a need to develop and disseminate messages that provide women with an accurate understanding of breast cancer and breast cancer screening.

The immediate financial and operational impacts of the COVID-19 pandemic on higher education have resulted in short-term responses focused on reducing costs. This has included decreasing the size of the permanent workforce, pausing senior executive pay and replacing face-to-face with online teaching. The impact of these changes on employees who provide education, research and student support has been significant. To enable higher education to respond effectively to future complexity requires a more strategic approach designed to build employees commitment. The extent of change requires a move away from the current control-oriented, individualist and hierarchical administrative management approach that characterises higher education, towards a more collaborative leadership approach. Based on a case study of Australian higher education, the chapter unpacks how, in combination, the elements of an ecological view of leadership, actioned through multiple double-loop feedback based on the six tenets of a distributed leadership approach, can underpin a collaborative leadership approach designed to build employee commitment.

The purpose of this study is to examine the duration of the auditor’s relationship with a client and factors that affect audit firm tenure. The duration of the auditor and client relationship has been cited as possibly affecting the risk of a loss of auditor independence. Also, audit firm tenure has been used as an independent variable in several studies with variations on the characterization of a “long auditor‐client association.” However, little is known about the duration of the auditor’s relationship with a client. Generally, no empirical justification is provided for the treatment of the variable and no consideration is included for auditor or client factors that may affect the relationship. This study evaluates the duration of the auditor relationship with a client and determines which factors contribute to changes in that relationship. In an examination of 16,976 COMPUSTAT companies over a twentyyear period, the mean duration of audit tenure is found to be more than six years. However, audit tenure is affected by client size, client growth rate, and type of audit firm involved in the change of auditor. Audit tenure is not affected by audit firm size, client risk, or audit opinion.

Alcohol sponsorship of sport is common in Australia, with much debate about the appropriateness of linking sport with alcohol advertising and promotion. This paper provides examples of such sponsorships to appreciate the extent and nature of the complex relationship between sport and alcohol sponsors. The public health and policy implications of alcohol sponsorship of sport extending to creating a sporting competition purely to promote an alcohol brand are considered.

While designing group assessment for student learning outcomes is always difficult, the task is made more challenging in an interdisciplinary context. How much focus should be placed on assessment of discipline-specific knowledge, how much on the interdisciplinary knowledge that emerges as students work together in a non-linear, co-rational design and how much on the group dynamic (generic capabilities) being developed? While additional learning outcomes can be expected from the activities in which students engage in an interdisciplinary context, there is also an expectation, particularly for disciplines such as accounting, engineering and architecture where courses are professionally accredited, that discipline-specific learning outcomes are not compromised. This vignette presents some of the complexities that surfaced during the implementation of a pilot course designed as an experiential real world of work challenge for student.

This paper argues that a new theory of community industrial relations is needed that recognises fewer boundaries between work and family. The theory needs to recognise a mutual exchange between the traditional “actors” in the industrial relationship (unions, employers and the government) and “interactors” in the community rather than continue to assume a separation between the external and internal industrial environment that has underpinned traditional industrial relations theory. More importantly the theory needs to be gender inclusive and recognise the important role played by women as a link between industrial actors and the community. The paper presents examples of community‐union activity to illustrate the reality of the decrease in separation between community and industrial parties. In so doing the paper draws on the experiences of female partners of male unionists in traditional male workplaces. The paper proposes a new gender inclusive model of community industrial relations. Based on this model the paper proposes a new theory of community industrial relations in which interchange occurs between the traditional industrial relations actors and various groups of interactors within the community within the broader social/cultural, economic, political, and legal environment, for mutual advantage of all parties. This theory is in its formative stage and this requires further testing before it can be claimed as a general theory.

The paper aims to explore the apparent tension between upstream and downstream social marketing and propose these should be treated as contiguous and complementary.

An environmental, population‐based framework is used to explore the varied roles social marketing might play in reducing public health problems.

The paper concludes that social marketers should collaborate with public health researchers to identify and ameliorate the environmental determinants of risk behaviour and create a context where downstream interventions may flourish. It is argued that the upstream measures necessary to shape supportive environments should be regarded not as constraints diminishing voluntary behaviour, but instead as the pre‐requisites enabling full and free choices.

The call for a rapprochement between upstream and downstream social marketers, and greater integration of public health and social marketing goals lead to new research opportunities that focus more effectively on consumers' choice environments.

A united voice calling for policy change that precedes and promotes individual behaviour change may help create stronger and more supportive choice environments in which risk behaviours are no longer the “easy” option.

The tension between upstream and downstream social marketing risks limiting the contribution both approaches may make and overlooks their mutual dependency. This paper evaluates this tension and suggests how it might be addressed.